QSR Magazine - 54 “Khantestants” on Genghis Grill’s Healthy Kwest

“Khantestants” will share their stories online by blogging about their day to day progress, while also utilizing Facebook and Twitter to gain social media popularity. The public will be able to partake on the khantestant's journey at www.gghealthkwest.com, where they can vote for their favorite khantestant.

Genghis Grill introduces a new healthy-influenced campaign called Health Kwest, a journey into a healthier lifestyle where contestants will dedicate themselves for three months by eating Genghis Grill’s healthier meal options every day, for free and have a chance to win $10,000.

You have to love the thinking behind stir-fry chain Genghis Grill's new Health Kwest campaign. The three-month-long contest takes elements of NBC's enduringly popular tv show Biggest Loser and recasts them online, relying on contestants' command of social media platforms such as Facebook and Twitter to stoke interest in the event.